All the style and elegance of a dress watch with the rugged durability of a tool watch, the Archetype is a truly versatile timepiece that pairs as well with a suit as it does with a t-shirt and jeans, all the way to boardshorts at the beach. 

The Archetype is so named as it was designed to be the perfect example of a wristwatch - unique yet classic and perfectly proportioned, featuring three-hands and a date complication in go-anywhere-do-anything form. 

At 38mm in diameter, the Archetype is a comfortable size for any wrist. Featuring a bold reimagining of the linen dial which is stunning from every angle, each element of the Archetype's design works together in visual harmony. Subtle depth and detail abounds, delighting on close inspection yet never overpowering the watch's primary function; to tell the time clearly and accurately at a glance. 

Available in either Swiss Automatic (powered by the top grade Sellita SW200) or High Accuracy Quartz (powered by the precision ETA E64.111, accurate up to +/- 10 seconds per year), whichever you choose the Archetype has something special at its heart.

The Archetype is made in three colourways (white, blue or charcoal) and comes on either a fine leather strap or classic steel bracelet (both with quick-change springbars for tool free strap changes). There are no useless boxes here, your Archetype will be presented to you in a custom leather watch wallet. 

Your Archetype will be covered by our international warranty

All prices are in USD.