As great in the boardroom as it is swimming with sharks in the Indian Ocean
(but still the kind of wristwatch you can take home to your mum).
Premium at an atomic level
This is design on purpose. Every component that makes up the Archetype was ruthlessly selected for its supremacy.
Why? Because an ‘archetype’ is a perfect example of something. We took that seriously, down to every detail.
Steel. Sapphire. Genuine Leather. Swiss Made. All the good stuff that puts a watch on the ‘top shelf’. Only at a price that gives you a ladder to reach it.
Full Strength Style
Don’t let the sleek and stylish exterior fool you – the Archetype refuses to conform to the practical limitations of a dress watch. Hardy materials and 10 atmospheres of water resistance means it’s up for anything you can throw at it. This is a dressy tool watch. Think Chuck Norris in a designer suit. It doesn’t need a weapon, it is one.
A mix of brushed and polished finishes whisper ‘bling’, while masking the inevitable impacts of active service. This watch is no show pony - it has been specifically designed and built to accompany you to the extreme outer-limits of urban life.
It's a jungle out there.
Bringing (old-school) sexy back
The Archetype changes the face (literally) of mid-century revival with a custom-designed linen dial, available in three 'don't-underestimate-me-just-coz-I'm-understated' hues.
The domed box sapphire crystal creates an authentic 60s vibe. It also serves a 'higher' (4.3mm to be exact) purpose – it’s almost un-scratchable. Add exactly three layers of anti-reflective coating (applied only to the inside) and you’ve got clarity from every angle.
Something in the way she moves
Are you all about accuracy or is human powered mechanics more your speed? Either way, we've got you covered.
The Archetype Automatic features the latest in 1600s technology. Yep, turns out you can't reinvent the wheel. But you can make it more accurate, reliable and beautiful. Powered by the Sellita SW200 in its highest execution, beauty is balanced with functionality and reliability; parts and service are a breeze for life-long use, no matter where you live on our blue marble.
The polished sapphire caseback allows you to stare lovingly at the artistry and stunning finishing. Côtes de Gèneve, perlage, rhodium plating and blued screws abound. Enjoy.
High Accuracy Quartz
This ain't no gas-station-quartz, this is Swiss micro-engineering, affording you autonomous precision through thermocompensation. Yep, your watch cares how hot and cold it is and adjusts itself accordingly.
Because near enough really isn't good enough, the Archetype HAQ is capable of accuracy of up to +/- 10 seconds per year. That's about twenty times more accurate than even good quality shock proof digital. Just saying.
You’ll love the top-notch genuine leather strap fastened with a classic signed stainless tang buckle, offering reliable comfort and class. The leather strap features minimal padding for formal appeal and comfort. Quick-release spring bars provide easy, tool-free strap changes every time.
Stainless Steel bracelet
The optional 5 D-link solid stainless steel bracelet with brushed outer links and polished centre links is fully articulating, conforming exactly to the contour of your wrist.
Featuring solid end links with quick-release springbars for tool-free strap changes and a signed butterfly clasp for maximum comfort, no detail has been forgotten.
It’s our mission to add usable style to your life both on and off your wrist.
That’s why your Archetype will arrive in a custom-designed leather watch wallet. it’s sure to survive even the most hard-core Kon Mari session.
What can we say? Watch and wallet just go together.