FAQ

What is a microbrand?


A microbrand is basically an independent enthusiast-run company, making crazy creative decisions and obsessing over details in ways that larger companies won’t do.
We offer high quality at great prices by running on the tried and true direct-to-consumer business model. In its simplest form, this means that there is nothing between the designer and the wearer,  unlike the traditional retail model which necessarily places wholesalers, distributors and retailers in the middle, each adding their own mark up.  
There is a plethora of information out there on the interwebs, and googling the term will give you a Wikipedia definition among other things. While an entry on the ol’ Wikipedia is obviously how you know it’s a thing, if that doesn’t do it for you, there are some great articles in the watch industry press like this one and this one

What is your warranty?

A very simple two year international warranty, which you can read about here.

How do you make the watches?


We partnered with an experienced firm in Riddes, Switzerland to create fine Swiss Made wristwatches. Over the last three years we have worked together to bring the designs to life, through extensive planning, collaboration, testing and multiple rounds of prototyping.

How does the pre-order work?

We are now ready to move into our production phase, but to do that we need a community of founding customers. We will be running a crowdfunding pre-order which opens on Kickstarter on Saturday 30 January 2021 and will run for 30 days only. You can read in detail about here.