“These are the nicest watches we never made”, said my manufacturing partner to me when we had the first prototypes in hand. Although I'm sure that was a typo, he was right.
Over the last two years, we have worked together closely on every detail of the Archetype. We have now concluded the final round of prototyping and testing, our logistics are in order and we are ready to put the Archetype into production.
We have taken the project as far as we can by ourselves. To go ahead and make the first full production run, we need a community of founding customers. We will be opening pre-orders on Kickstarter, the established crowdfunding platform, from Saturday 30 January 2021 for 30 days only.
Why do we need a community of founding customers?
Microbrands like John Robert Wristwatches can make creative and high quality pieces available at great prices in ways that the larger and established brands in the watch industry can’t. We are able to do this by using the tried and true ecommerce direct-to-consumer business model, which entails zero middle men and therefore mark-ups. By definition we are small brands (I recommend this particularly good article over on Hodinkee about microbrands), and so the flipside of our flexibility is that we don’t have the backing of a large corporate parent to fund production runs early on in the piece.
Crowdfunding provides the opportunity for the community to bring projects to life by each individual making a pre-order during a short window of 30 days. Those individual pre-orders added together reach a critical mass and fund the production run.
This is a true international community endeavour, and as a ‘backer’ you enable the Archetype to happen; without you it simply can’t be brought to life.
Why should I become part of this community?
Well firstly, you will be purchasing a versatile, premium quality timepiece that is unlike anything else available anywhere in the world.
Secondly, by making a pre-order through our Kickstarter campaign you become part of the founding of John Robert Wristwatches by enabling the Archetype to be brought into the world.
We will never forget that, and as part of the founding community you will get benefits for life that we won’t be offering anyone else. An additional year of international warranty coverage on your Archetype and all future purchases for life (the standard warranty is two years, yours will be three). Priority access to reserved offers. A discount on all future releases.
Kickstarter is an established, reliable and safe platform for users to crowdfund the creation of new products and projects which would otherwise not get to see the light of day. The primary protection offered to backers is Kickstarter’s all-or-nothing premise.
I will set the funding goal necessary to make the production happen, and if we receive enough pre-orders from the community within the 30 day window then the project is funded. At that point, backers are charged and we will commence production and all of the pre-orders will be filled.
If, on the other hand, we don’t receive enough pre-orders and so don’t reach that goal by the end of the 30 days, then you are simply not charged and the production will not happen.
What do I need to do?
The pre-order is now open on Kickstarter here, head right on over and have a look!