From the time humans swung down from the trees and first dreamed of owning a motorcycle and a boss leather jacket, we’ve made stuff that we reckon is important.
Jewelled cod pieces. Diamond grilles. We deck ourselves out in bling to mark certain occasions as something apart from the ordinary.
Over time, even our everyday items take on a certain specialness. Not just for us, but for those who know, love and will one day bury us.
"Of all the priceless objects left behind, this is what we rescue. These artifacts. Memory cues. Useless souvenirs. Nothing you could auction. The scars left from happiness."
- Chuck Palahniuk*
Yep. Those things you lovingly toss on your nightstand as you undress at the end of the day – those are the things your kids are going to fight over once you’ve shuffled off this mortal coil. Not because they’re necessarily going to garner much coin on eBay, but because they’re what’s left of you. They hold your memories, your personality, your bad jokes… your ‘ness’.
What are your artefacts?
You have some already - although you may not regard them as such.
Personally, I have a wedding ring, an assortment of acoustic and electric guitars and watches. Not as many as I would like, but enough that every time another watch-sized box arrives in the mail my wife rolls her eyes so hard that she may one day need recovery surgery.
This all started for me with my Grandfather’s watch. I never knew him. In fact, I never knew the other one either. All I had were their artefacts and the stories they prompted. That’s how I got to know them. I reckon we would’ve had some laughs.
It’s this concept of a man’s artefacts that forms the foundation of John Robert Wristwatches. It’s our thang.
We make artefacts for gentlemen. You make them yours
The watches that we create will arrive in your life only mostly made.
Every scratch, every ding, the slight scent of aftershave on the leather strap – this is what will slowly transform your Archetype into a symbol of the qualities that your grandchildren might recognise in themselves, 50 or 60 years from now.
*Author of Fight Club. And other stuff including the book that this quote came from, “Diary: A Novel”. And did I mention Fight Club. We’re not worthy!