We believe that people live on through their artefacts and the stories they invoke. No artefact tells the story of a gentleman more succinctly than his wristwatch.
Our mission is to create the artefacts of a gentleman - affordable quality, versatile timepieces intended to become heirlooms; the antithesis of disposability.
Swiss Made, the artefacts we create are dressy tool watches - combining the elegance of a dress watch with the rugged durability of a tool watch, enabling you to stay classy while going anywhere and doing anything.
This is your part in this story, where the community of founding customers comes together to bring the Archetype to life. Like the cogs in...well, a watch.