About
We believe that people live on through their artefacts and the stories they invoke. No artefact tells the story of a gentleman more succinctly than his wristwatch.
Our mission is to create the artefacts of a gentleman - affordable quality, versatile timepieces intended to become heirlooms; the antithesis of disposability.
Swiss Made, the artefacts we create are dressy tool watches - combining the elegance of a dress watch with the rugged durability of a tool watch, enabling you to stay classy while going anywhere and doing anything.
Our Story
Part 1
Who is John Robert?
A white rabbit and two Scotsmen walked into a bar... haven't heard this one?
part 2
Discovering Full Strength Style
What do a Kool Mint, a rubbish bin and a Harrison Ford lookalike have in common?
Part 3
Creating the Archetype
Travelling (well, e-travelling) around the world trying all the bears' chairs, porridge and beds until one was just right.
part 4
Crowdfunding Pre-order
This is your part in this story, where the community of founding customers comes together to bring the Archetype to life. Like the cogs in...well, a watch.