We believe that people live on through their artefacts and the stories they invoke. No artefact tells the story of a gentleman more succinctly than his wristwatch. 

Our mission is to create the artefacts of a gentleman - affordable quality, versatile timepieces intended to become heirlooms; the antithesis of disposability.

Swiss Made, the artefacts we create are dressy tool watches - combining the elegance of a dress watch with the rugged durability of a tool watch, enabling you to stay classy while going anywhere and doing anything.

Our Story

Part 1

Who is John Robert?

read on

part 2

Discovering Full Strength Style

find out here

Part 3

Creating the Archetype

meet goldilocks

part 4

Crowdfunding Pre-order

see the benefits