Regular price $959.00 Save $-959.00


The Archetype Automatic is a premium Swiss Made dressy tool watch with a bold linen dial, powered by your movement. 


All the style and elegance of a dress watch with the rugged durability of a tool watch, the Archetype is a truly versatile timepiece that pairs as well with a suit as it does with a t-shirt and jeans, all the way to boardshorts at the beach. 

The Archetype is so named as it was designed to be the perfect example of a wristwatch - unique yet classic and perfectly proportioned, featuring three-hands and a date complication in go-anywhere-do-anything form. 

At 38mm in diameter, the Archetype is a comfortable size for any wrist. Featuring a bold reimagining of the linen dial which is stunning from every angle, each element of the Archetype's design works together in visual harmony. Subtle depth and detail abounds, delighting on close inspection yet never overpowering the watch's primary function; to tell the time clearly and accurately at a glance. 

Available in either Swiss Automatic (powered by the top grade Sellita SW200) or High Accuracy Quartz (powered by the precision ETA E64.111, accurate up to +/- 10 seconds per year), whichever you choose the Archetype has something special at its heart.

The Archetype is made in three colourways (white, blue or charcoal) and comes on either a fine leather strap or classic steel bracelet (both with quick-change springbars for tool free strap changes). There are no useless boxes here, your Archetype will be presented to you in a custom leather watch wallet. 

Your Archetype will be covered by our international warranty

All prices are in USD. 

Model/Ref:  The Archetype (R1)
Functions: Hours, minutes, seconds, date
Case material:  316L stainless steel

38mm diameter (excluding crown)

12.4mm overall thickness (Automatic)

11.4mm overall thickness (HAQ)

Crystal:  Box Sapphire crystal, multi-layer anti-reflective coating on interior

See-through sapphire crystal set into 316L stainless steel screw-down caseback (Automatic)

Closed 316L stainless steel, John Robert shield (HAQ)

Dial:  Linen (in white, blue or charcoal)
Lume:  Grade X1 Superluminova

Sellita SW200 in Premium (Top) execution, 26 Jewels, Swiss Made, 28,800 vph (Automatic) 

ETA E64.111, 8 Jewels, gold-plated, Swiss Made 32,768 Hz (HAQ)

Power reserve: 

38 hours (Automatic)

3 years (HAQ)

Water resistance:  10 bar

Premium quality leather strap with signed stainless steel tang buckle/Stainless Steel 5 D-Link bracelet with signed butterfly clasp

Lug Width:  20mm
Manufacture:  Swiss Made


The Archetype will be launching on Kickstarter on Saturday 30 January 2021, where for a short window of just 30 days you will be able to pre-order your watch from the very first production run. Be sure to sign op for the waitlist above so you don't miss out.

You can read the details of the crowdfunding here

The Archetype features

Linen Dial

The Archetype boldly reimagines the linen dial. The pattern was drawn line by line, and has been set deeply into the dial, creating striking visual depth which can only truly be experienced on the wrist.   

Refined Finishes

The main surfaces of the steel case are brushed for durability day to day, but are set off by a mirror-polished chamfer which runs the edge of the case, subtlely catching light as you move your wrist.  

Quality in Detail

It's the little things that separate great from good. Like how the flawlessly mirror polished dauphine minute hand extends precisely to the end of the minute track for accurate time reading and visual harmony.

Box Sapphire Crystal

The Archetype's 4.3mm box sapphire crystal echoes the unmistakable high bubble of mid-century acrylic, only with the super-scratch resistant properties of sapphire made possible by modern production techniques.

Steel Bracelet

The optional 5 D-link solid stainless steel bracelet with brushed outer links and polished centre links is fully articulating, conforming exactly to the contour of your wrist.

Featuring solid end links with quick-release springbars for tool-free strap changes and a signed butterfly clasp for maximum comfort, no detail has been forgotten.

Leather Strap

A premium soft and supple crocodile patterned calf leather dress strap with thin padding and quick release spring bars for easy and tool-free strap changes comes as standard. The inner calf leather is stamped and fastened with a signed steel tang and buckle. 

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